Palmonas recently announced its collaboration with Bollywood actor Shraddha Kapoor, who will be serving as the Co-Founder of the demi-fine jewellery brand. This significant development, initiated through an Instagram interaction, represents a milestone where a Bollywood actor joins hands with a startup, showcasing the influence of social media in forging meaningful connections.
The partnership between Kapoor and Palmonas originated from a comment exchange on Instagram, highlighting the organic nature of their association. With this collaboration, they seek to merge Kapoor’s celebrity influence with Palmonas’ commitment to innovative quality, with a focus on empowering women through versatile and contemporary demi-fine jewellery designs.
Established by Pallavi Mohadikar and Dr. Amol Patwari, Palmonas employs surgical-grade stainless steel plated with an 18k gold tone, as well as sterling silver coated with a 2.5-micron thick layer of 18K gold, establishing a benchmark for accessible luxury. Renowned for its modern and understated jewellery lines crafted from sterling silver, stainless steel, and gold vermeil, the brand has garnered recognition in the industry.
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Pallavi Mohadikar, Founder, Palmonas shared, “It all started when we received several orders with the initials S. Kapoor, sparking excitement that it could be the renowned actress Shraddha Kapoor herself. Shraddha always interacts with her fans on her Instagram and she replied to a fan’s comment on her reel in which she was flaunting our jewellery, and mentioned it in an Instagram story. To our surprise and delight, it was indeed Shraddha, confirming that she’s been a loyal user of our products.”
Shraddha Kapoor, actor and Co-Founder of Palmonas said, “I was searching for simple, good quality and reasonably priced jewellery on the internet because I was so fed up of my daily wear jewellery breaking or getting spoiled. I came across Palmonas and was just blown away their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility as well and felt like I had so many options for my different moods and for different days. For me the product is everything and the fact that Pallavi and Amol have nailed that, got me very charged up and excited to partner with them.”
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Shraddha further reiterates, “Bringing demi-fine jewellery to India with an aim to make luxury jewellery available at a fraction of the price, without compromising on the quality. I felt was needed in this space without harming the environment.”
Dr Amol Patwari, Founder, Palmonas said, “We’re honored to have Shraddha Kapoor join our journey and deeply grateful for the continued support of all our customers. I am thankful for the continued support of customers and excited about our journey ahead. Together, we’ll continue to create products that empower and inspire individuals to embrace their unique stories.”
Palmonas, renowned for its distinctive materials and unwavering dedication to excellence, holds a prominent position in the worldwide demi-fine jewellery sector. The partnership with Shraddha Kapoor is expected to enhance the brand’s expansion and reinforce its standing in the market, offering affordable luxury to a wide-ranging clientele.
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