Hershey India, a division of The Hershey Company, a prominent global snacking enterprise, has introduced a fresh digital initiative titled “Shraddha Waali Diwali” for its renowned HERSHEY’S KISSES brand, featuring Shraddha Kapoor as the brand ambassador. Remaining aligned with its core values of fostering heartfelt connections with those close to us, the digital film underscores the importance of reveling in the enchantment of unspoken moments with friends and family during the Diwali festivities.
Discovering how a beloved celebrity celebrates a special occasion is a source of fascination for many. Hershey India leverages this curiosity to establish relatability and forge connections with its audience this Diwali. The film unveils the essence of a ‘Shraddha Waali Diwali’ as a part of the ‘HERSHEY’S Waali Diwali’ celebration.
The film opens with a captivating scene featuring Shraddha Kapoor engrossed in her Diwali preparations. With enthusiasm, she highlights that when words fall short in expressing affection, the HERSHEY’S KISSES brand emerges as a perfect gifting solution, resonating with the festival’s spirit of love and togetherness. This cinematic experience beautifully encapsulates the simplicity and sweetness of Diwali celebrations, showcasing how the HERSHEY’S KISSES brand can be a source of pure goodness, enhancing the joy of those special moments with loved ones and fortifying everlasting bonds with family, siblings, and friends.
Commenting on the new campaign, Ankit Desai, Marketing Director, Hershey India said, “Chocolates have made a special place in consumers’ hearts as a preferred choice for celebrating moments of togetherness, through shared consumption or gifting, during festivals. Hershey’s delicious range of chocolates have seamlessly become an integral part of Indian households, for elevating everyday occasions or enhancing the joy of festive celebrations. Our latest campaign, Shraddha Waali Diwali, captures the true spirit of Diwali, where love and playfulness combine to create unforgettable moments with HERSHEY’S KISSES brand, fostering warm connections with loved ones. Through this campaign we want to strengthen our connection and relatability with audiences.”
This Diwali, Hershey India has also curated HERSHEY’S Festive Moments Gift Packs, each designed to offer a distinctive and immersive consumer experience through a QR Code featured on the packaging. Encouraging buyers of the HERSHEY’S Festive Moments Gift Pack to scan the QR Code, the initiative invites them on a personalized journey where they can input specific details, tailoring the experience to match the nature of their Diwali celebration—be it with family, friends, or a long-distance festivity.
Upon completing the details, consumers receive a specially crafted wish generated by augmented reality (AR), ready to be shared effortlessly over WhatsApp with their loved ones, thereby infusing a touch of thoughtfulness into the celebration. These Gift Packs showcase Hershey’s iconic brands, such as HERSHEY’S KISSES, HERSHEY’S Bars, and HERSHEY’S Exotic Dark, presenting a curated selection of handpicked flavors for a delectable and melt-in-mouth chocolaty experience.
Hershey’s Festive Gift Packs can be found at various outlets and retail stores across all channels.
Watch the film here: