In a significant milestone underscoring the expanding global presence of Japanese beauty and cosmetics titan SHISEIDO, the company has selected Tamannaah Bhatia as the first-ever brand ambassador for SHISEIDO’s Skincare range in India, in collaboration with their Indian distributor, Baccarose Perfumes and Beauty Products Pvt. Ltd.
Tamannaah Bhatia, the versatile and beloved Bollywood actress, has reached a significant milestone in her career by becoming the first Indian brand ambassador for SHISEIDO. Her captivating on-screen charisma and unwavering commitment to her art make her an outstanding embodiment of SHISEIDO’s principles of grace, innovation, and individuality. Tamannaah’s inherent beauty, combined with her seamless versatility in embracing various roles and styles, establishes her as the ideal selection for SHISEIDO’s brand ambassador in India.
Nicolas Baudonnet, VP of the Fragrance and Cosmetics division at SHISEIDO Asia Pacific said, “We are delighted to welcome Tamannaah Bhatia to the SHISEIDO family. Her charisma, talent, and timeless beauty resonate with our brand’s core values, making her the perfect choice to represent SHISEIDO in India. We look forward to working closely with Tamannaah and believe that her association with our brand will help us connect with our consumers on a deeper level. We are committed to bringing the best of SHISEIDO to the Indian beauty market. With the appointment of Tamannaah and expanding our presence in the market with the opening of our first SHISEIDO store in Mumbai, we are looking forward to embarking on an exciting journey with Indian beauty enthusiasts.”
The collaboration between Tamannaah Bhatia and SHISEIDO marks a momentous occasion where beauty and entertainment converge. It underscores SHISEIDO’s steadfast commitment to connecting with the diverse and ever-evolving Indian market, all while acknowledging Tamannaah’s extraordinary talent, timeless beauty, and her impact on fans throughout the nation.
Kadambari Lakhani, Director of Baccarose Perfumes and Beauty Products Pvt Ltd said, “This exciting collaboration not only marks a significant milestone for us and for SHISEIDO but also symbolizes the harmonious fusion of Japanese precision and Indian vibrancy. Tamannaah Bhatia embodies the essence of timeless beauty and has captivated audiences with her talent and charisma. This partnership promises to bring together the rich traditions of Japanese skincare innovation with the dazzling allure of Bollywood glamour, setting the stage for an enchanting journey into the world of beauty that transcends cultural boundaries.”
Villoo Daji, Senior Vice President of Group Marketing at Baccarose Perfumes and Beauty Products Pvt Ltd said, “SHISEIDO’s choice of Tamannaah Bhatia as their first brand ambassador in India reflects the brand’s dedication to enhancing the beauty experiences of Indian consumers. SHISEIDO’s Skincare range is an introduction to a skincare regimen that is simple and proven effective after extensive testing on Asian skin. This partnership is poised to inspire beauty enthusiasts and consumers across the country to explore SHISEIDO’s skincare and makeup products, renowned for their exceptional quality and efficacy. The collaboration between Tamannaah Bhatia and SHISEIDO promises exciting new ventures, innovative campaigns, and an enhanced brand experience for beauty enthusiasts across India.”