Kisankonnect, a fully integrated ‘farm-to-fork’ company, has taken a significant step towards bridging the gap between farmers and consumers by introducing ‘Aapka Apna Farmers Market’ on its innovative app. The driving force behind this transformative initiative was none other than Shilpa Shetty Kundra, a devoted practitioner of wellness, who sought to connect 5,000 farmers from Maharashtra directly with the discerning consumers of Mumbai and Pune.
Kisankonnect, a three-year-old start-up, has successfully developed an advanced, technology-enabled supply chain for fresh agricultural produce, catering to over 3 Lac urban consumers through its innovative App and Farm Stores. The company prides itself on adopting ‘Responsible Agriculture Practices,’ which encompass soil improvement techniques, the use of eco-friendly bio-fertilizers instead of harmful chemicals, and providing farmers with scientific agronomy inputs to optimize crop growth. Notably, Shilpa Shetty-Kundra has recently made an investment in this promising start-up.
Vivek Nirmal, Founder and CEO of Kisankonnect said, “Eliminating middle-man has helped us to reduce wastages and offer fair price to the farmers, as well as, the consumers. At Kisankonnect, we have passion to work with our soil, our farmers and produce safe fruits and vegetables for our loyal consumers. We have built traceability for the vegetables we source for our consumers using our proprietary tech’ Kisan-Trace’, which gives full information of the farm, farming practices and its growing location to our consumers on the App, even before buying the same. Farmers have seen better productivity through scientific interventions through our Agri-Clinics”.
Co-founder and Chief Business Officer Nidhi Nirmal of Kisankonnect added, “In today’s world, consumers have become highly conscious of what they consume. Knowing the farmer from which the food comes directly is matter of great confidence about quality of the produce. As a mother, it is important for me whether what I’m buying for my family are leafy vegetables grown on sewage water near railway tracks, or I’m getting it from a known source, who ensures the produce is harvested from healthy plants.”
“Shilpa Shetty Kundra also expressed concern about trusting the source and nutrition of vegetables in our daily diet. The partnership aims to connect responsible farmers practicing ethical farming with conscious consumers in Mumbai and Pune. These consumers care about what they consume and want the produce conveniently delivered directly from the farm to their homes. We see our customers love and trust Kisankonnect and prefer buying more from our farmers,” she added.