QUE, the eyewear brand, has enlisted cricketer Shikhar Dhawan to serve as both an investor and brand ambassador.
Co-Founded by Shashank Saurabh, Abhishek Deep, and Kumar Vagish, QUE is preparing for its launch with the goal of dominating the market with its range of products.
In a statement, the startup emphasized that Dhawan’s partnership with the brand will be instrumental in facilitating a robust launch, boosting marketing endeavors, and improving product offerings.
Dhawan expressed, “With a keen eye for both style and practicality, I’m confident that QUE’s inventive eyewear will strike a chord with discerning consumers who seek high-quality products that align with their lifestyles. I’m eager to endorse QUE and play a part in its prosperity.”
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He also emphasized that this collaboration aims to establish groundbreaking norms within the Indian eyewear sector, prioritizing the utmost protection of eyes.
With the goal of democratizing both style and quality, QUE seeks to offer its premium sunglasses to a wide premium audience throughout India and beyond.
Saurabh said, “We’re excited about this strategic investment along with the partnership with Shikhar Dhawan, as it reinforces our mission to redefine the sunglasses industry, projected to reach $8.6 billion by 2028.”
He believes that the startup has the confidence to establish itself as a popular brand.
The Indian cricketer began his investment venture in 2022 by launching a global investment fund aimed at supporting sportstech startups. The fund initially had $75 million in capital, with an additional $25 million available through a greenshoe option.
Furthermore, Dhawan has served as both an angel investor and a brand ambassador for numerous companies. Just last year, he provided undisclosed financial support to the direct-to-consumer food brand TagZ and also signed on as their brand ambassador.
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Most recently, Dhawan became an investor and brand ambassador for Shviz, a direct-to-consumer brand specializing in sexual wellness and grooming products.