Sunfeast Dark Fantasy is thrilled to introduce an exciting collaboration with the renowned ‘King of Fantasy,’ Shah Rukh Khan, who will now be the proud ambassador of the brand. With the unveiling of its revitalized brand identity, ‘Sunfeast Dark Fantasy – Har Dil Ki Fantasy,’ the brand aims to establish a profound connection with its audience. Grounded in the universal longing for a touch of enchantment in our everyday existence, this innovative concept strives to strike a chord with diverse sets of consumers, sparking personal moments of imagination irrespective of time or place. Shah Rukh Khan, a beloved figure for countless individuals, personifies the dreams of numerous fans worldwide. The harmonious fusion of these two forces creates a spellbinding synergy that is truly captivating.
This exceptional partnership establishes a remarkable milestone, bringing together the ‘King of Bollywood’ with the ‘King of Biscuits.’ Sunfeast Dark Fantasy embarks on the journey of ‘Har Dil Ki Fantasy,’ encouraging consumers to partake in an unparalleled adventure led by Shah Rukh Khan’s magnetism and the delightful indulgence of its biscuits. This collaboration not only reshapes the brand’s identity but also enhances the notion of fantasy within the hearts of individuals all over India.
Ali Harris Shere, Chief Operating Officer of Biscuits and Cakes Cluster, ITC Foods Division shared, “We are thrilled to welcome Shah Rukh Khan, the King of Bollywood, as the face of Sunfeast Dark Fantasy. His iconic charm, sophistication, and larger-than-life persona make him the perfect choice to represent the brand. Through this association, we are confident in enhancing the brand’s presence and strengthening its connection with consumers. Together, we aim to embark on an extraordinary journey that celebrates their fantasies, crafting a memorable experience.”
Romi Nair, National Creative Director at FCB Ulka expressed, “We acknowledge that everyone harbors fantasies, and ‘Har Dil ki Fantasy’ is a product of this insight. This campaign urges everyone to take flights of fancy and return with vitality. And who better than Shah Rukh Khan, the Fantasy of India, to bring this concept to life? The campaign presents Shah Rukh Khan in a beloved avatar that resonates with all. He will captivate India with this campaign.”
The television advertisement, meticulously crafted by FCB Ulka, opens in the waiting area of a salon, where a woman eagerly awaits her turn. To while away the time, she treats herself to a Choco Fills cookie, which mysteriously transports her into a world of fantasy. The iconic Bollywood star, Shah Rukh Khan, makes an appearance, attending to her with elegance, overseeing her makeup and nail care. As she returns to reality with a smile, she realizes that it was all a daydream and shares a cookie with a curious girl nearby. Shah Rukh Khan’s voiceover enhances the delightful sensation, stating, “A crispy cookie with molten choco.” The advertisement concludes with Shah Rukh Khan’s enthusiastic proclamation, “Har Dil Ki Fantasy,” while a pack of cookies takes the spotlight.
Watch the ad here: