Blitz (formerly known as Grow Simplee), an omnichannel same-day delivery platform based in Bengaluru, has successfully raised $3 million in a funding round. The funding was secured from prominent investors, including India Quotient, Better Capital, First Cheque, and Titan Capital.
The funding round also witnessed the involvement of numerous angel investors, among them notable names such as Kunal Shah, Farid Ahsan, Abhinav Jain, Rahul Dash, Prabhkirandeep Singh, Ishendra Agarwal, Kalpak Chhajed, Arjun Vaidya, Gaurav Pushkar, Piyush Kedia, and Anshoo Sharma.
In an official press release, the startup announced its intention to utilize the newly secured capital for enhancing its technology infrastructure and extending the reach of its dark store network. As of now, the startup operates dark stores in seven major cities, namely Bengaluru, Delhi, Gurugram, Noida, Mumbai, Hyderabad, and Jaipur.
Established in 2021 by Gaurav Piyush, Yash Sharma, and Mayank Varshney under the name “Grow Simplee,” Blitz stands as a game-changing platform revolutionizing the delivery experience for sellers. By providing same-day delivery for all orders placed before 3 PM, and next-day delivery for those after, Blitz has quickly become a beacon of efficiency in the industry.
Blitz’s dark stores enable sellers to anticipate and stock inventory in close proximity to their customers, allowing them to provide buyers with swift four-hour delivery services.
On the funding round, the Co-Founder and CEO of Blitz, Mayank Varshney, said, “We believe in challenging the status quo of the ecommerce industry. With simple-to-use products and high levels of operational excellence, we enable enterprises and medium-size brands with the ability to orchestrate faster deliveries at efficient costs – providing their management and logistics team with visibility and higher controls.”
Blitz successfully brought aboard popular consumer brands like Damensch, HealthKart, and Nirog Street to its platform. According to the startup, their product has led to a remarkable 40% decrease in return to origin (RTO) instances for these brands. Additionally, companies utilizing their solution experienced a 15% reduction in customer acquisition cost (CAC) and a noteworthy 20% improvement in net promoter score (NPS).
Anand Lunia, partner at India Quotient, added, “The ecommerce logistics industry has not evolved in the last 10 years to meet the needs of omnichannel brands, although consumers and businesses have both evolved. There is a need to merge prediction sciences and smart logistics networks to meet the 24-hour delivery expectation with logistics as an extension of the CAC funnel. Blitz is a fabulous solution and a great team.”
Blitz is in direct competition with Dunzo, Pickkr, and Shiprocket, as well as going head-to-head with Amazon Prime’s next-day delivery service.