The Sabatini Family’s journey began in 2015, with a vision to bring the essence of Italy to the world through a unique and exceptional product. With this goal in mind, they began working tirelessly to create a gin that would represent the country’s rich heritage and culture, incorporating traditional Tuscan aromas into a classic London Dry Gin recipe.
After years of experimenting and refining the recipe, the Sabatini Family finally developed their signature gin, which perfectly captured the essence of Italy in a bottle. The gin was an instant hit among connoisseurs of spirits, and it wasn’t long before it caught the attention of consumers worldwide.
Sabatini said, “In my family, we share a passion for the aperitif ritual which in the family dates back to the beginning of the last century. A passion that is married with the desire to do something that involves the whole family. Despite the different work activities, in the marketing, finance and legal profession, which have led them to work often and successfully abroad, the Sabatini family have always maintained a close bond with their land, especially with Cortona and Teccognano, where the family estate of Villa Ugo is located. In particular, it is the summer when the family gathers in the estates in Tuscany and it is precisely on a summer day that while sipping an aperitif together, the men of the family began to hypothesize that they could drink a gin with a recipe that could tell of Tuscany, its perfumes and its genuineness.”
“Mixology and professional bartending is now spreading in India following the consolidated trend from Europe and the US with many bars opening, and many hotel bars starting to propose to their customers a new way of drinking by offering a variety of spirits and a variety of cocktails that go beyond the sipping of whiskey. The new generation, also thanks to social media, are an enthusiast of these new offerings that allowed them to explore and try new products, new spirits and new cocktails. In this new and fast-moving environment Sabatini Gin wants to position itself as a premium gin with a strong heritage giving the opportunity to the consumer to taste a sip of Tuscany in their cocktails.”
“Sabatini Gin is made with home-grown botanicals and distilled in London Dry Style. This combination creates a perfect balance in flavours consisting in a pleasant aroma of fresh herbaceous and lemon scent, with nuances that refer to the Tuscan countryside.
“For our strategic growth we always begin the distribution in the new market by starting to position our gin in high-end places and 5-star hotels and restaurants, working closely with top bartenders to build brand awareness from the top. Creating an event in collaboration with our International Brand Ambassador also gives us the opportunity to accelerate this process.”
“India is a complex market where the distribution of premium gin from small producers has just started. We need to work using pull strategies to build a strong base with meticulous work to be done in positioning the brand; starting from the top restaurants and bars. After that we will start to work further to build brand equity with target events for the consumer as guest shifts, bartenders take over or branded events. This is a job that will take time but with the help of my distributor, we are sure that we will succeed.”
“At the moment we are looking to build our brand in a healthy way creating a solid base, once this will be achieved we will work with my distributor on the next step planning a growth path to aim to be one of the leading European Gin in India.”
Recently, the Sabatini Family introduced their London Dry Gin to the Indian market, where it has been received with open arms.
Enrico Sabatini, a man with a passion for gin and an eye for detail, revealed that his strategy for winning over Indian consumers involves a deep understanding of their tastes and preferences. He understands that the Indian market is diverse and complex, with a wide range of tastes and preferences, and as such, he is committed to tailoring the brand’s marketing and messaging to resonate with Indian consumers.
Sabatini also understands the importance of building relationships and partnerships with local distributors and retailers, as this will allow him to connect with consumers in a more meaningful way. By working closely with local partners, he hopes to establish the Sabatini Gin brand as a household name in India.
The Sabatini Family’s dedication to crafting a unique product that represents the best of Italy is truly admirable. Their London Dry Gin infused with Tuscan aromas is a testament to their commitment to quality and craftsmanship, and with Enrico Sabatini at the helm, there is no doubt that the brand will continue to thrive in India and beyond.
