Ryze, the nicotine gum brand from Fertin Pharma, has partnered with 100days, a digital commerce specialist, to drive its bold expansion plans in India. Fertin Pharma A/S, the global leader in contract development and manufacturing of nicotine gums, brings over 25 years of experience in crafting nicotine products, including nicotine replacement therapy options.
Ryze’s Tailored Approach to the Indian Market
In its upcoming launch, Ryze seeks to lead a meaningful push towards healthier choices among smokers by offering effective solutions to assist in breaking the habit. After thorough research into the Indian market, Ryze is introducing nicotine gums with flavors specifically designed for the Indian taste buds, including mint, fruit, saunf, pudina, and paan. With this debut, Ryze aims to transform the process of quitting tobacco, empowering individuals across India to take charge of their health and overall well-being.
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Based in Gurugram, 100Days.co is a subsidiary of Visage Lines, established by Shantanu Deshpande, who also owns Bombay Shaving Company and Bombae brands. This company offers extensive e-commerce solutions, serving as a key ally to various international brands. It aids in the swift expansion of their direct-to-consumer (DTC) operations by providing marketing, logistical, and technological support.
Partnering with Ryze, they’re tasked with crafting and managing Ryze’s direct-to-consumer (DTC) online store, offering full-scale assistance spanning from executing marketing strategies to establishing technological frameworks, managing warehouses, and ensuring seamless last-mile delivery services.
Ryze spokesperson remarked, “Teaming up with 100days allows us to leverage their extensive experience in launching and expanding direct-to-consumer platforms for modern brands. With them, we’ve found a partner equipped to provide strategic insights and robust execution capabilities for our ambitious market entry strategies, ensuring our exceptional product reaches a broad audience swiftly.”
“We are excited to work with Ryze Nicotine Gums to bring their groundbreaking tobacco alternatives to Indian consumers. Drawing on our experience elevating digital commerce for leading brands, we’re excited to support Ryze’s efforts and impact positive change in countless lives, one nicotine gum at a time,” said Maninder Singh, Co-Founder and Head of 100Days.co.
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