Hamdard, the renowned Food & Wellness brand, has recently become a part of the Open Network for Digital Commerce (ONDC). SignCatch, a B2B trade facilitator, proudly announced the successful onboarding of Hamdard onto the ONDC platform.
Through the ONDC network, Hamdard’s food products will be made available for bulk purchasing directly to wholesalers, retailers, and distributors nationwide, ensuring convenient access for all.
ONDC, an open technology network, enables seamless communication and online transactions between buyers and sellers, irrespective of the applications utilized by customers.
In addition to Hamdard, SignCatch has successfully brought numerous other brands and B2B sellers into the ONDC network.
Speaking about onboarding, T Koshy, MD and CEO at ONDC said, “This is a milestone event for the network to have iconic brands like Hamdard take lead and embrace B2B commerce on ONDC.”
Expressing his excitement, Sumit Duggal, Founder & CEO of SignCatch said, “This is a very exciting juncture for India’s general trade supply chain, where historic brands like Hamdard are embracing cutting edge digital commerce solutions by leveraging SignCatch’s B2B seller and buyer platforms and we are thrilled to bring Hamdard products to the ONDC network.”
Hamdard CEO, Hamid Ahmed, also expressed his positive sentiments, saying, “We started as a proprietary concern in 1906. Rooh Afza was launched as a brand in 1907. We converted the business into a Trust in 1948. A substantial portion of our profits are ploughed back into charity and philanthropic activities. For future growth, apart from the Beverage categories, we are bullish on our spice brands and the edible oil category.”