Fresh Signature, the experiential supermarket chain from Reliance Retail, inaugurated its newest flagship store in Mumbai. This marks the 141st outlet of the upscale chain for the nation’s largest retailer. The recently opened store covers an expansive 9,000 sq. ft. and is located at Infiniti Mall, Oshiwara, Andheri West, Mumbai, as announced in the company’s press release on Monday.
Fresh Signature outlets showcase a diverse range of 17 live food stations, encompassing offerings such as fresh dairy, ethnic sweets, a zero-waste organic zone, Turkish delights, patisserie, premium dry fruits and nuts, ethnic snacks, live khakra, fudge and chikki, an ice-cream sundae parlor, noodle bar, health café, artisanal honey bar, and various other culinary delights.
The store opening was graced by the presence of pastry chef Pooja Dhingra and Bollywood actress Shilpa Shetty, as mentioned in the press release.
At present, Reliance Retail manages 141 Fresh Signature stores nationwide, with each store covering a retail area of 3,000–5,000 sq. ft. The brand provides a diverse range of everyday grocery essentials, chocolates, confectionaries, processed food, juices, beverages, home and personal care products. Additionally, it offers international cuisine ingredients and local snacks.
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The release mentioned that the grocery retail chain intends to broaden its presence by expanding to additional locations in the upcoming months.
Reliance Retail Ltd, a subsidiary of Reliance Retail Ventures Ltd (RRVL), serves as the holding company for all retail entities within Reliance Industries Ltd. RRL, alongside other subsidiaries and affiliates of RRVL, manages an integrated omni-channel network comprising over 18,650 stores and digital commerce platforms.
In the third quarter of the fiscal year 2023-2024, which ended in December 2023, RRVL reported a net profit of INR 3,165 crore and a revenue of INR 74,373 crore.