Azorte, a high-end fashion and lifestyle store chain under Reliance Retail, has introduced its first store in Ahmedabad, according to a company official’s announcement on social media. The new standalone store, situated at Venus Stratum in Nehrunagar, Ahmedabad, spans an impressive 21,000 square feet of retail space.
“Azorte marks its entry into the ‘Manchester city of India’. Our first store at Stratum @ Venus Grounds, Nehrunagar, Ahmedabad is now open. This is the first of many more stores to come in Gujarat,” said Hari Krishnan, head of visual merchandising at Azorte in a LinkedIn post while sharing images of the new store.
The tech-enabled store, designed to meet the fashion and lifestyle needs of women, men, and kids, comes equipped with self-checkout kiosks, interactive screens, and mobile scan-and-pay functionality.
Reliance Retail launched Azorte in September 2022, debuting its initial brick-and-mortar store in Bengaluru. Currently, the brand boasts 10 retail stores across the country, with a presence in cities like Mumbai, Ahmedabad, Hyderabad, Gurugram, Bengaluru, and Pune.
The retail behemoth has ambitious plans to significantly broaden Azorte’s retail presence, targeting the opening of up to 250 stores within the next two to three years.
Reliance Retail, the retail division of Reliance Industries Ltd., manages a diverse array of fashion and lifestyle brands, encompassing Reliance Trends, Avantra by Trends, Azorte, Fashion Factory, and Centro. Additionally, the company boasts a portfolio featuring more than 50 international brands, including renowned names like Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.
Recently, the retail giant unveiled Swadesh, a fresh store format highlighting Indian arts and crafts. These establishments are poised to serve as platforms for the promotion of traditional artists and artisans.
Read More: Reliance Retail’s first standalone ‘Swadesh’ store debuts in Hyderabad