Reliance Retail is set to enhance its youth-oriented fashion retail concept, “Yousta,” by opening four new stores in Kerala. These newly established outlets in Palakkad, Edappal, Alathiyur, and Vengara are poised to collectively offer cost-effective, stylish fashion options to the young demographic throughout the state.
Every item in the Yousta inventory is priced under INR 999, and a significant proportion can be purchased for less than INR 499. Yousta showcases a diverse range of products, including fashionable clothing sets, unisex and character-themed merchandise, and regularly introduces fresh fashion selections in its “Starring Now” collection each week.
The new Kerala stores, much like their Telangana and Chhattisgarh counterparts, are equipped with modern, technology-driven layouts, positioning themselves as the preferred fashion hubs for the youth. In alignment with Yousta’s dedication to innovation and customer-centric interactions, these stores will incorporate multiple tech-enhanced features, such as QR codes for effortless access to information, self-checkout counters for speedy transactions, and convenient charging stations.
Yousta has joined forces with a non-profit organization, enabling customers to contribute their gently used clothing within the stores, with the intention of utilizing them for community initiatives.
According to a press release, customers can also browse the collection online via Ajio, and in the near future, it will also be available on JioMart.