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Reebok unveils new flagship store in Bengaluru, boosting brand’s retail presence

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Reebok, a prominent brand in athletic footwear and apparel, has unveiled its latest flagship store in Kammanahalli, Bengaluru. The inauguration ceremony was conducted by O.P. Jaisha, a distinguished field athlete and Olympian, as stated in the company’s press release on Wednesday.

“We are delighted to bring Reebok’s innovative and high-performance products to the heart of Bengaluru through our new store in Kammanahalli,” shared Manoj Juneja, CEO of Reebok, expressing his excitement about the store’s opening.

Speaking on the inauguration, Olympian O.P. Jaisha said, “I practised early days of athletics in Reebok shoes, I am privileged to be a part of this occasion. The collection of shoes and apparel is very extensive and designed very thoughtfully for all fitness activities.”

The inauguration of Reebok’s Kammanahalli store is a component of ABFRL’s continual initiatives to broaden the brand’s retail presence and provide top-notch products to consumers throughout India.

Based in Boston, MA, USA, Reebok International Ltd. is a prominent global designer, marketer, and distributor of sports, fitness, and lifestyle footwear, apparel, and equipment.

Reebok is affiliated with the Authentic Brands Group (ABG), and in India, it operates in partnership with Aditya Birla Fashion and Retail Ltd. (ABFRL).

As of March 31, 2023, ABFRL reported a revenue of INR 12,418 crore and maintained a retail footprint covering 10.8 million square feet.

The organization operates a network of 3,977 stores, spanning around 33,535 multi-brand outlets, and has 6,723 points of sale in department stores throughout India, as of March 31, 2023.

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