Reebok, a renowned name in sports footwear and apparel worldwide, has achieved a significant feat in its retail expansion across India with the launch of two new outlets in Chennai, situated in Anna Nagar and Phoenix Marketcity. The opening ceremony was a splendid affair graced by the presence of Taapsee Pannu, the versatile actress and brand ambassador of Reebok, who ceremoniously inaugurated the stores, accentuating the brand’s commitment to fitness and style.
Strategic Expansion by ABFRL
The opening of these Reebok outlets is a calculated move by Aditya Birla Fashion and Retail Limited (ABFRL) to cater to the growing desire for top-notch sportswear in Chennai. These stores boast contemporary designs that invite customers in, displaying Reebok’s flagship collections across Running, Training, Walking, and Lifestyle segments. Customers are treated to an engaging shopping experience, offering a diverse range of high-performance athletic shoes, fashionable activewear, and essential accessories, enriching their fitness endeavors.
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Manoj Juneja, CEO of Reebok India, expressed, “The inauguration of these fresh outlets in Chennai signifies more than mere expansion for Reebok; it embodies our steadfast dedication to nurturing a flourishing sports and fitness culture in this lively city. With its dynamic energy and evolving fitness values, Chennai offers an ideal environment for us to advance our mission of empowering individuals to embrace healthier, more active lifestyles. Through the establishment of these new stores, our aim is not only to offer convenient access to Reebok’s pioneering products but also to spark inspiration and catalyze transformation within the community.”
Product Offerings
Reebok’s groundbreaking product, DMX Comfort+, aims to revolutionize the walking experience with its advanced moving air technology, providing unparalleled comfort. The latest addition to Reebok’s lineup, the Spacefoam shoe, boasts max stack height cushioning to diminish impact and ensure a smooth walking experience, complemented by the Memory Tech Massage (MTM) Sock liner for luxurious cushioning.
Within the running category, Reebok presents Maxfoam+, integrating dynamic response midsole technology to deliver outstanding energy return. Its featherlight design renders it the perfect choice for daily runners. Reebok’s expanding presence in India underscores its dedication to nurturing the fitness and wellness endeavors of its clientele. With the inauguration of these fresh outlets, Reebok reinforces its stature as a premier purveyor of sportswear and fitness solutions nationwide.
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