Redtape, the footwear brand, has established a strategic alliance with Easyecom, an e-commerce enabler platform for inventory management, order processing, warehouse logistics, and reconciliation capabilities.
Arvind Verma, Director of Redtape, expressed, “At Redtape, our dedication lies in providing unparalleled products and customer experiences. Collaborating with Easyecom marks a strategic step towards operational excellence. This alliance is poised to not only streamline our operations but also bolster our agility in meeting the dynamic needs of the eCommerce environment.”
This partnership will enable the footwear and fashion brand to expand its operations, fostering enhanced and smooth customer experiences through streamlined processes.
Continue Exploring: India’s footwear market set for double-digit growth, expected to reach INR 191K Crore by FY 2028: 1Lattice Report
Easyecom provides automation-driven solutions for inventory, order, and warehouse management, as well as payment and returns reconciliation services. Supported by IndiaMart, Easyecom holds a leading position in both domestic and international eCommerce markets. As the preferred Amazon ATS and Flipkart Seller Partner, the company stands out in the industry due to its dedication to customer service and ongoing technology research investments.
Established in 1996, Redtape is a part of the Mirza International brand portfolio and is presently led by Shuja Mirza, serving as the managing director.
RedTape specializes in premium clothing and footwear for all genders, age groups, and occasions through its well-known brands: RedTape Athleisure, Mode by RedTape, and BondStreet by RedTape.
Continue Exploring: Reliance Retail’s Lee Cooper enters women’s footwear segment