Radico Khaitan Limited, a prominent participant in India’s IMFL industry, has announced the launch of Magic Moments Remix Pink Vodka.
This release is strategically designed to satisfy the growing demand for flavored and vibrant alcoholic beverages.
The initial release will focus on markets in UP and Assam, with intentions to expand across the nation within the next 2-3 quarters.
The flagship brand of Radico Khaitan is the Magic Moments Vodka collection, which includes the Remix series such as Verve, Dazzle, and Vodka Cocktails.
Maintaining a steadfast presence in India’s premium vodka market, it is celebrated for its inventive selection of flavors.
The brand surpassed the five million cases sales milestone in FY2023, underscoring its commitment to providing high-quality vodka that aligns with the varied preferences of Indian consumers.
“The launch of Magic Moments Vodka was our response to the increasing premiumization trend in the Indian liquor industry way back in 2006 when Vodka was not really a household drink. Magic Moments today is the 7th largest Vodka globally. The addition of Magic Moments Remix Pink Vodka is a direct response to the positive reception of Magic Moments Verve Cranberry Tease vodka, reflecting our commitment to offering innovative flavours. We are excited to present a vodka that not only upholds the highest quality standards but also delivers a distinct and enchanting taste experience,” said, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan.
With a portfolio boasting over 20 variants, the brand currently holds a commanding 60% market share encompassing both domestic and international vodka brands.
The debut of Magic Moments Remix Pink Vodka represents a notable evolution within the Magic Moments Vodka lineup, strategically catering to the increasing demand for colored vodka.
The vodka incorporates natural flavors extracted from black mulberry, elderflower, and raspberry.
The vodka is available in three distinct sizes: 750 ml, 375 ml, and 180 ml.