Pret A Manger, the renowned British sandwich and coffee chain, has unveiled its first children’s menu in a bid to appeal to a younger audience and their families at its UK cafes.
The menu will target children aged four to ten and is set to be available in 70% of Pret’s 460 UK shops, with ongoing expansion planned throughout the year.
Pret’s new children’s menu features Kids’ Ham Triangle Sandwiches, incorporating the same Wiltshire cured ham found in Pret’s adult offerings but with thinner slices.
The Hummus and Cucumber pot has undergone a redesign, incorporating a separate container—a modification inspired by feedback from a kids’ tasting panel.
The menu includes Kids’ Cheese Triangle sandwiches, Kids’ Chicken and Cucumber Triangle sandwiches, a Kids’ Pizza Toastie, and a Kids’ Mango & Banana Yoghurt Pot.
The packaging showcases hand-drawn illustrations, and as an extra perk, children can enjoy a complimentary babycino with their meal.
The initiative is part of Pret’s broader strategy to diversify its customer base, responding to the pandemic’s impact. This period led to the closure of several sites in London, prompting Pret to expand beyond the capital through collaborations with franchise partners.
Established in London in 1986, Pret A Manger boasts a global presence with 700 shops worldwide.
Pret A Manger UK and Ireland managing director Clare Clough said, “Launching Pret’s first full kids’ range has long been a personal ambition and we’ve worked closely with our food development team, franchise partners and even our extended Pret family to create a menu we’re proud of, using the same high-quality ingredients found in several Pret classics that kids will love.
“It’s a major milestone within our transformation journey to bring Pret to a more diverse customer base across the country, from office workers to entire families and everyone in between.
“We felt it was the right time to expand our menu offer as we continue to focus our growth outside of London. We can’t wait to hear the feedback and are excited to create a new role for Pret within the lives of customers.”
In January 2024, Pret A Manger collaborated with the Indian delivery platform Swiggy to expand its presence in Mumbai and Delhi.
Continue Exploring: Swiggy and Pret A Manger team up to offer online delivery of freshly made delights and organic coffees
