Pizza Hut has once again left the audience amazed, this time with its new film accompanying the launch of its latest brand campaign.
The film showcases a pair of emoji avatars, embodying diverse emotions that individuals experience in their everyday scenarios. It effectively illustrates how Pizza Hut’s selection of 10 new and unique pizzas caters to a wide range of moods, ensuring there’s a perfect match for every conceivable sentiment.
Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “We understand the role of emotions in determining our food choices. This inspired us to introduce emoji avatars to further strengthen our bond with the audience. Pizza Hut acknowledges customer’s fluctuating moods and greets them with ample options to satisfy their cravings. Emojis have become a universal language today and our emoji avatars stand out to bring our customers together under one roof, making them experience best-tasting pizzas enveloped in our warm service.”
Varieties such as Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni offer a plethora of choices for individuals to indulge their culinary desires, influenced by an array of emotions.
Additionally, the brand has introduced a value proposition, presenting an opportunity for pizza enthusiasts to enjoy 2 personal pizzas beginning at INR 299, accompanied by 2 complimentary glasses of Pepsi. This offer is available across Pizza Hut’s extensive network of over 800 restaurants.
Crafted and filmed by Creativeland Asia Pvt. Ltd, Pizza Hut’s latest cinematic creation is an integral component of the extensive 360-degree marketing endeavor. This comprehensive campaign spans television, digital platforms, social media engagement encompassing PR and influencer interactions, outdoor advertising, and in-store branding, ensuring consumer engagement at every conceivable point of contact. The film is being showcased across various mediums including television, OTT platforms, and prominent contemporary social media platforms such as Glance, Saavn, Spotify, Instagram, Facebook, YouTube, Snapchat, Amazon, PhonePe, Uber, among others.
Watch it here:
