Pizza Hut, an American multinational pizza restaurant chain, is expanding its geographical presence and targeting a younger demographic in India, as per a company official.
“We’ve embarked on an aggressive expansion drive, launching more restaurants in the last two years than we have in the past two decades combined. We’re well-positioned to sustain this growth trajectory,” stated Merrill Pereyra, managing director of Pizza Hut Indian Subcontinent.
At present, the brand oversees more than 850 Pizza Hut eateries throughout India. Among these, over 300 restaurants are designated as Fast Casual Delco (FCD) outlets, catering to the rapid lifestyles of busy, on-the-go consumers.
The company disclosed that FCD establishments seamlessly integrate dine-in, delivery, and takeaway services, utilizing advanced technology such as Bring Your Own Device (BYOD) ordering. The open-kitchen layout guarantees transparency in food preparation, fostering greater trust among customers.
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“To appeal to an even broader consumer demographic, it’s imperative for us to continually expand and enhance our menu strategically. This ensures our offerings remain relevant and accessible to our audience, who are seeking products that effortlessly integrate into their busy lifestyles,” Pereyra expressed.
India, being a market sensitive to pricing, boasts a diverse array of tastes and preferences. Hence, the brand is concentrating on providing value-oriented offerings tailored to suit the palates of Indian consumers.
In a recent move, the brand has entered a new category in the Indian market with the introduction of Melts. Commenting on this expansion, Pereyra stated, “The addition of Melts to our menu represents a substantial stride in our commitment to providing value offerings. This adaptable product has garnered acclaim from consumers globally, and we’re optimistic it will emerge as a top seller in India too.”
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