Pizza Hut, renowned for its extensive pizza selection, has expanded its menu by introducing a fresh addition: the Cheeseburger Melt – marking its first entry into the burger business in the US.
The Cheeseburger Melt showcases Pizza Hut’s distinctive Thin N’ Crispy crust packed with toppings and cheese, folded over, baked until melted, and served with a delectable dipping sauce.
The latest assortment of Pizza Hut Melts offers four additional flavors: Pepperoni Lovers and Meat Lovers – each paired with a marinara dipping sauce – Buffalo Chicken, accompanied by buffalo and ranch dipping sauces, and Chicken Bacon Parmesan, served with a side of ranch dipping sauce.
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The new selections are also included in the My Hut Box deal, where customers can opt for either Melts or a Personal Pan Pizza topped with two toppings, along with a side of either four boneless wings or fries, a 20oz beverage, and a dipping sauce.
The My Hut Box offer starts at $6.99 for customers at participating locations across the US.
Rachel Antalek, Pizza Hut’s Chief Food Innovation Officer, expressed, “We’ve ingeniously infused all the beloved elements of a cheeseburger into our irresistible Thin N’ Crispy crust for the very first time to create the new Cheeseburger Melt.”
“Unlike a classic, our cheeseburger effortlessly dunks into what we really believe to be the best dipping sauce on the planet. We challenge you to discover a better combination.”
To generate excitement around the new product, Pizza Hut’s delivery drivers will be stationed at drive-through locations of select fast-food burger chains, showcasing a QR code. This code grants interested customers the opportunity to win a complimentary Cheeseburger Melt and Pepsi.
The promotional campaign focuses on markets in Chicago, Illinois, and Miami, Florida, home to some of the largest fast-food burger chains.
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