Pizza Hut is set to release a diverse range of 10 pizzas, each designed to cater to various customer moods. To promote the new lineup, the brand has partnered with popular actors Saif Ali Khan and Shehnaaz Gill for their latest campaign titled “Mood Badle, Pizza Badle”. The campaign aims to highlight the new pizza range and its ability to cater to the diverse moods of consumers.
The new range of pizzas will be offered at a value price, starting from INR 299 for two personal pizzas, and will be available through dine-in, delivery, and takeaway options at all 800 Pizza Hut restaurants in India.
Pizza Hut has introduced a new pizza range featuring 10 exciting and distinct flavors, including Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni, among others.
Pizza Hut’s latest pizza range consists of a selection of ten unique and exciting flavors. Some of the notable options include Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy Mushroom Magic, Mexican Fiesta, Awesome American Cheesy, and Nawabi Murg Makhni, among others.
The pizza range’s flavors have been meticulously crafted to enhance their irresistible appeal. For instance, Mazedar Makhni Paneer features a delectable buttery Makhni sauce, while Cheezy Mushroom Magic boasts a creamy and cheesy base sauce that’s infused with distinct notes of mushrooms and olives.
Aanandita Datta, Chief Marketing Officer, Pizza Hut India, said, “Our mood plays an important role in deciding our food cravings and we wanted to give consumers different options for their varied moods. This was our inspiration behind launching an extensive range of 10 new pizzas with so many added flavourful ingredients, for the first time. We are confident that consumers will love the wide variety being introduced and elevate their mood anytime, any day with Pizza Hut pizzas.”
With the “Mood Badle, Pizza Badle” marketing campaign, Pizza Hut intends to connect with customers on a deeper level. The all-encompassing campaign aims to create a 360-degree experience that engages customers and encourages them to try the new pizza range.
To ensure maximum exposure, Pizza Hut plans to implement the “Mood Badle, Pizza Badle” campaign across several mediums, such as television, digital and social media platforms, public relations and influencer outreach, out-of-home advertising, and in-store branding. The campaign will leverage a multi-faceted approach to reach a wider audience and generate buzz around the new pizza range.
By inaugurating its 800th store in India, Pizza Hut has reached a significant milestone and extended its presence to a total of 199 cities. The achievement highlights the brand’s commitment to expanding its reach and providing high-quality pizzas to customers across the country.
Pizza Hut remains steadfast in its dedication to the new brand platform, ‘Dil Khol Ke Delivering.’ The platform promises customers fresh, scrumptious, and soul-satisfying pizzas made with fresh dough each day. This commitment underscores the brand’s ongoing efforts to deliver a superior pizza experience to its customers.