As part of its 125th-anniversary festivities, the major soft drink company Pepsi will introduce its fresh logo and updated visual identity.
In honor of the brand’s official birthday on August 28th, the company will be providing complimentary Pepsi to individuals throughout the United States.
As part of the festivities, the company also mentioned that they will be unveiling new commercials showcasing the updated brand design.
Starting from August 28, 2023, the prominent cola company has revealed plans for a 125-day campaign that will extend until New Year’s Eve. This campaign will feature the introduction of 125 varieties of programming, including immersive events, moments of social content, and various giveaways.
Todd Kaplan, chief marketing officer of, Pepsi said, “Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment – both in the beverage industry and pop culture at large.
“As we celebrate the brand’s historic milestone over the next 125 days, we will honour some of our most cherished cultural moments as we look ahead towards our next chapter with the rollout of the new Pepsi logo and visual identity.”
Between October 19th and 15th, Pepsi is set to provide an immersive dining experience at The Pepsi 125 Diner located in New York City.
The ambiance will replicate iconic settings from several memorable Pepsi commercials, adorned with artifacts sourced from the Pepsi archives. Simultaneously, it will serve as a tribute to the brand’s refreshed aesthetics and atmosphere.
Within the food menu, you can expect to find classic diner fare as well as innovative Pepsi-inspired dishes, both old and newly crafted.
Kaplan added, “The Pepsi 125 Diner will bring the best of Pepsi all together under one roof – from some of our favourite advertisements to our biggest music moments to our rarest product experiences, and so much more – it will truly be a one-of-a-kind immersive experience unlike anything else.”
