Pepsi, the global soft drink giant, has recently announced a fresh visual identity that includes a redesign of its iconic logo. This marks the first time in 14 years that the brand has updated its logo.
The new visual identity is set to roll out in North America in the fall of this year, coinciding with Pepsi’s 125th anniversary celebration. The refreshed packaging and logo will be introduced globally next year. The refreshed branding incorporates more movement, animation, and flexibility, enabling Pepsi to unlock more creativity in its branding.
The updated Pepsi logo retains the brand’s iconic circle, but with a more three-dimensional appearance. The blue and red colors of the globe have also been made more vibrant, making the logo more eye-catching and modern.
The latest branding will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, as well as fashion and dining. The brand’s new identity has been specially designed to appeal to consumers in an “increasingly digital world.”
Todd Kaplan, CMO at Pepsi, said, “Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”
Moreover, the brand refresh includes a new color palette, which now features the color black. Pepsi Zero Sugar’s branding inspired the black color addition, signaling Pepsi’s “continued focus” on its zero sugar offering. The addition of black to the brand’s color palette adds a sleek, modern look to the new branding, and its introduction is a significant shift from the previous branding that predominantly featured the colors red, blue, and white.
Pepsi’s brand refresh and logo redesign aim to reinvigorate the brand’s image and stay relevant in an ever-changing consumer landscape. With its new visual identity, Pepsi looks set to capture consumers’ attention and keep up with the competition.