The mingling aromas of meats, kebabs, smoke, and flames, complemented by the refreshing effervescence of chilled cola, constitute the essence of any outdoor BBQ gathering. With spring blooming and anticipation for a summer filled with family, friends, and delectable fare, these elements become the hallmark of weekly celebrations.
A recent survey by the Harris Poll revealed that 80% of Americans prefer the conviviality of outdoor BBQs over dining out, with grilling ranking as a beloved pastime for over half of all respondents.
This summer, PEPSI and renowned chef Bobby Flay are fully embracing this cherished seasonal tradition, elevating the experience with an array of backyard BBQ favorites, including burgers, hot dogs, ribs, and more. Together, they’re showcasing how grilling is truly #BetterWithPepsi.
To enhance the outdoor cooking experience like never before, Pepsi has partnered with renowned grill master and culinary expert Bobby Flay, inviting consumers nationwide to indulge freely all summer long in a delightful fusion of fun, food, and ice-cold Pepsi. Throughout the season, fans and cola enthusiasts will savor the revelation of how flame-kissed dishes – spanning from BBQ chicken and burgers to perfectly grilled steaks and beyond – are elevated to new heights when paired with Pepsi.
Moreover, Bobby will take center stage in an upcoming linear TV campaign, alongside in-store displays, digital content shorts, captivating stunts, and a social series delivering grill tips, tricks, and tutorials. These initiatives are set to kick off before Memorial Day and will continue throughout the summer, ensuring a season brimming with culinary inspiration and refreshment.
“The right drink can really elevate the experience when it comes to barbecue,” said Bobby Flay. “The rich, smoky barbecue meals that have been such a mainstay of my culinary journey pair perfectly with Pepsi’s nuanced flavour profile. Every mouthful is enhanced by the taste of Pepsi, whether you’re enjoying succulent ribs, succulent burgers, or expertly smoked brisket.
He added, “I’m as excited as anyone to discover the possibilities that Pepsi Lime & Pepsi Peach bring this season.”
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Building upon the foundation of the successful #BetterWithPepsi campaign, which has celebrated favorite foods like Burgers, Pizza, and Hot Dogs, Pepsi is gearing up to take things to the next level this summer. Here’s what consumers can expect:
Limited-Edition Flavor Innovations Inspired by Summer Grilling: Embracing the essence of summer BBQs, Pepsi introduces two refreshing additions—Pepsi Lime and Pepsi Peach. These flavors capture the spirit of warm weather gatherings, offering the tangy citrus bite of lime and the plush sweetness of ripe peach. Perfectly complementing the bold, dynamic, and smoky flavors created on the grill, Pepsi Lime and Pepsi Peach enhance every sip with a delightful burst of summer freshness. Available soon nationwide in 12 oz. cans and 20 oz. bottles.
Jenny Danzi, Senior Director, Pepsi TM, said, “Bobby Flay is known for grilling and we all know any barbecue occasion is amplified by an ice-cold Pepsi, so it seemed right that we bring it all together as we prepare for summer.” “We have consistently shown that Food Tastes Better with Pepsi since 2021. Currently, America is being shown by the famed grill master himself, Bobby Flay, that summertime get-togethers are, in fact, Better With Pepsi—regardless of what is cooked on a grill for a backyard BBQ. We can’t wait to see how customers react to our two new limited-edition colas and are excited to cheer everyone up all season long with Bobby Flay on our side.
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