The UK-based fashion brand Pepe Jeans London has teamed up with the e-commerce platform GoKwik to extend its cash-on-delivery reach across India and decrease return expenses, as per a company statement released on Tuesday.
Pepe Jeans and Gokwik have joined forces to expand the company’s digital footprint, broadening the cash-on-delivery service to cover a wider array of postal codes. By leveraging Gokwik’s extensive network intelligence, which reaches over 100 million shoppers, Pepe Jeans is striving to reduce the number of undeliverable cash-on-delivery orders.
“Cash on delivery is a distinct preference for the majority of Indian consumers, and this preference brings with it the intricate issue of RTO,” said Manish Kapoor the CEO and MD of Pepe Jeans India.
The statement emphasized that Cash on Delivery (COD) holds significant appeal in India and plays a vital role in achieving sustained business growth.
Gokwik is renowned for its data-driven intelligence solution, which assesses customers’ behavior based on 200 parameters and computes the likelihood of order returns. Gokwik asserts that its solution has rescued brands by saving over 130 crores.
“We are constantly committed to building solutions that help eCommerce brands grow at a high speed yet sustainable pace,” said Chirag Taneja, Co-Founder & CEO of GoKwik.
Established in 2020, Gokwik is a forward-thinking entity that leverages data and technology to develop a comprehensive solution suite aimed at empowering eCommerce and direct-to-consumer (D2C) brands, enabling them to achieve significant business growth. Pepe Jeans, originally founded in Portobello, London, United Kingdom in 1973, made its foray into the Indian market in 1989.
