Pansari Group, a fast-moving consumer goods (FMCG) firm, has reported a 20% surge in value and a 39% increase in volume in FY24.
At present, the company’s value-added products make up 12-15% of total sales and are projected to grow by 20% over the next two years. Additionally, Pansari Group anticipates a change in regional contributions, with the North predicted to represent 60% of the business, while the West and South regions are expected to contribute 40% collectively in the upcoming fiscal year.
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Shammi Agarwal, the Director of Pansari Group, commented, “Despite facing challenges in international markets due to government regulations impacting wheat flour and rice duties, we stayed committed to diversification. We seized opportunities in the B2B segment, launching HoReCa International for our esteemed customers, and expanded into private-label offerings beyond commodities.”
The brand has recently launched its ‘Mojee’ cocktail syrups, along with Pansari Chai and the TVOY Green Tea range. It plans to focus on the TVOY tea line, targeting INR 100 crore in sales and a 70% year-on-year volume growth in the next two years.
Currently, the brand collaborates with over 800 distributors and strategically separates its distribution channels for commodities and value-added products to ensure streamlined operations.
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