On Monday, Oyo, a hospitality technology company, announced its plan to expand its platform by incorporating 750 hotels within the next three months. These new additions will be strategically located in over 35 leisure markets, aimed at capitalizing on the upcoming festive and winter tourism season. The majority of these fresh hotel listings will fall under Oyo’s premium brand categories, including Palette, Townhouse, Townhouse Oak, and Collection O, as detailed in the company’s official statement.
Oyo has identified Goa, Jaipur, Mussoorie, Rishikesh, Katra, Puri, Shimla, Nainital, Udaipur, and Mount Abu as its primary target markets for the upcoming addition of new hotels.
“Our expansion in these leisure markets also aligns with our mission to provide quality accommodations and memorable experiences to travellers. The influx of new hotels will not only boost tourism, but also provide employment opportunities for local communities,” Oyo chief merchant officer, Anuj Tejpal said.
Referring to a recent government report, Oyo stated that the influx of foreign tourists to India from January to June this year has increased by 106 percent compared to the same period in 2022.
“As we head towards one of the most important seasons for tourism, it is heartening to see the number of foreign travellers increase in India after the Covid lull,” Tejpal said.
The peak season, generally spanning from October to January, witnesses a surge in both domestic and international tourists, rendering it a pivotal period for the tourism and hospitality sector.
Oyo has also introduced a “Stay Now Pay Later” (SNPL) option, offering travelers enhanced flexibility when organizing their trips. SNPL grants customers a credit limit of INR 5,000, which can be settled after a 15-day stay.