Days ahead of the consecration of the Ram Temple, Oyo, a budget hospitality chain, announced on Wednesday the inauguration of 65 hotels and homestays in Ayodhya to cater to pilgrims.
Brijesh Pathak, deputy chief minister of Uttar Pradesh; B L Santosh, national general secretary of the BJP; Jaiveer Singh, cabinet minister for tourism and culture in Uttar Pradesh; and Surya Pratap Sahi, cabinet minister for agriculture and agricultural education, jointly inaugurated 51 Oyo homestays and 14 hotels in the city.
The company stated that this initiative is in line with its dedication to offering ‘comfortable’ and ‘affordable’ accommodations to travelers in Ayodhya. According to the company, guests can find rooms with prices starting at INR 1000.
Oyo said it has seen a 350% increase in searches for Ayodhya on its platform over the past year.
The 65 properties in Ayodhya have been added to facilitate the expected surge in tourism after the consecration ceremony of the Ram Temple on January 22.
To ensure smooth and timely operations, the company has partnered with the Ayodhya Development Authority and the Uttar Pradesh State Tourism Development Corporation.
“We are delighted to welcome Oyo’s expansion in Ayodhya. These newly inaugurated properties will increase our accommodation capacity and ensure a smooth experience for the pilgrims,” said Brijesh Pathak, deputy chief minister, Uttar Pradesh.
“Oyo’s focus on local homestays aligns with our mission to empower Ayodhya’s residents and showcase the city’s cultural heritage through authentic experiences. We look forward to a long-term partnership with Oyo in making Ayodhya shine as a beacon of spiritual tourism,” he added.
Deepa Malik, independent director, Oyo, said it is a privilege to play a role in enhancing Ayodhya’s hospitality infrastructure and providing comfortable and accessible stays for devotees and tourists from all over the world.
“We have also identified 15 Oyo homestays in Ayodhya with ramps to make it convenient for divyang devotees coming to Ayodhya,” she added.
Expressing his views, Jaiveer Singh, the cabinet minister for tourism and culture in Uttar Pradesh, stated that Oyo’s dedication to affordability and quality perfectly aligns with the state’s vision of making Ayodhya accessible and comfortable for travelers from all walks of life.
“We are confident that this collaboration will play a crucial role in boosting tourism and creating new economic opportunities for the region,” he added.
Oyo said it is gearing up to launch 400 properties in popular destinations like Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi, and the Char Dham route by the end of this year.
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