South Korean snack company Orion India has appointed actor Palak Tiwari as the brand ambassador for their salty product line Turtle Chips in India, as per a press release shared on Wednesday.
Tiwari was recently featured in the latest advertisement for Turtle Chips, highlighting the spicy flavor variant.
The spicy flavor, known as Spicy Devil Flavour, stands out as one of the company’s most popular offerings in the Indian market, according to the release.
“Within our Turtle Chips lineup, the Spicy Devil variant has successfully introduced the distinctive Korean spicy taste to the Indian chips market, garnering a considerable and dedicated fan base. The same goes true for the Mexican Lime flavour, a very distinct and international flavour,” said Saurabh Saith, chief executive officer, Orion India.
“As we aim to expand our market presence, we are very happy to share the appointment of Palak Tiwari as our brand ambassador; it’s a strategic move to enhance awareness, especially among the dynamic Indian youth,” he added.
Sharing her enthusiasm for the collaboration, Palak Tiwari said, “I am thrilled to be associated with Orion’s Turtle Chips. Filming the commercial for its popular Spicy Devil flavour Turtle Chips was an absolute blast. The energy and fun we had on set are clearly evident in the commercial, effectively conveying the brand attributes of being cheerful and quirky.”
The campaign has been launched across various multimedia platforms, including digital film, print, and radio, targeting key markets in India.
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