Otipy, an agritech startup that specializes in providing fresh fruits and vegetables, has conducted a survey shedding light on a significant trend towards online platforms. The survey findings indicate that a majority of respondents, specifically 71.12%, expressed a preference for online shopping. This highlights the growing importance of delivering seamless and efficient online experiences to effectively cater to their evolving needs.
The survey offered valuable insights into consumer shopping habits and preferences, specifically concerning fresh fruits and vegetables. The results indicate a robust inclination towards online platforms, underscoring the rising popularity and convenience of online shopping in this particular category.
The survey highlights a remarkable shift in the purchasing behavior of fresh produce, as an astonishing 78.21% of respondents express a preference for online platforms over brick-and-mortar stores. It unveils that the popularity of online grocery shopping stems from more than just convenience. Notably, a striking 43.90% of participants believe that online platforms offer superior quality fresh produce compared to traditional stores. This result emphasizes the increasing trust placed in online sellers who prioritize delivering high-quality products to their valued customers.
Furthermore, the survey sheds light on the increasing demand for healthier and sustainable options, as 43.12% of participants opt for organic or hydroponic fruits and vegetables. Additionally, 51.30% of respondents consider certification and traceability as highly important, indicating the significance of providing transparent information about the origin and quality of organic and hydroponic products.
In terms of affordability, the survey reveals a relatively balanced preference between online and offline shopping, with 49.78% of people opting for online platforms and 50.22% choosing offline modes. Accurate weight measurement emerged as a critical factor for customers, with 29.44% trusting online platforms, 20.26% preferring offline stores, and 50.30% believing both options provide accurate weight measurements.
The survey indicates diverse preferences in online shopping, with 63.85% of participants choosing early morning delivery services such as Otipy, Bigbasket, and Country Delight, while 36.15% prefer platforms like Blinkit, Zepto, and Insta Mart that provide 15-30 minutes delivery. This disparity emphasizes the consumers’ inclination to wait for superior product quality, as they prioritize platforms that focus on delivering fresh and high-quality produce rather than instant delivery.
Varun Khurana, Founder and CEO of Otipy said “The survey has provided us with invaluable insights into the shopping habits and preferences of consumers. We are pleased to see the strong preference for online platforms, which validates the convenience and time-saving benefits online platforms offer. Moreover, the findings emphasize the importance of quality and accurate weight measurement in the online grocery shopping experience. We will continue to leverage these insights to enhance our offerings and ensure we meet the evolving needs of our valued customers.”