In anticipation of the approaching festive season sales, the Open Network for Digital Commerce (ONDC) has launched an incentive initiative. This program offers significant bonuses, with the potential to reach up to INR 35 lakh per week, to buyer-side platforms that achieve predetermined order volume goals.
Moreover, as reported by Moneycontrol, ONDC has raised the weekly cap on discounts offered to consumers from 2 to 5 per week.
The government-supported network has implemented a graduated bonus structure in which it will provide the INR 35 lakh reward to consumer-oriented applications that can reach the benchmark of 1,00,000 weekly orders. The incentive program, structured in tiers, commences at INR 5 lakh for platforms capable of securing 50,000 weekly orders.
ONDC will additionally provide a refund of INR 1,000 for each order placed by new customers on live B2B seller apps. This sum will be transferred to sellers for the initial purchase made by a new or distinct buyer, provided the order value reaches a minimum of INR 5,000 (inclusive of shipping). Sellers are eligible to claim this incentive for a maximum of 50 new buyers each month.
The government-backed e-commerce network has also introduced a graduated incentive structure for seller-side applications. In this system, platforms will receive different incentives for enlisting sellers depending on their geographical location – up to INR 6,000 in metropolitan areas, up to INR 7,500 in tier-2 and tier-3 cities, and INR 5,000 in all other cities, provided they offer more than 5,000 stock-keeping units (SKUs) in the grocery category.
To improve its logistics operations, ONDC will also offer an incentive of INR 15 per delivery to logistics service providers, with a maximum limit of 1,00,000 deliveries.
These new initiatives are designed to enhance participation and operational effectiveness within the ONDC network in anticipation of the upcoming festive season.
ONDC, supported by the government, seeks to diminish the dominance of major players such as Amazon, Flipkart, Swiggy, and Zomato in the e-commerce and food delivery industries.
Recently, ONDC launched the ‘ONDC Network Gift Card’ for corporate gifting and employee engagement. This innovative gift card allows cardholders to make purchases using any ONDC-enabled buyer application.
Earlier, it was disclosed that ONDC has plans to launch a comprehensive suite of financial services on its network. These services will encompass personal and SMB loans, insurance options covering areas like car, health, and marine, as well as mutual funds.