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ONDC and Fisheries Department sign MoU to foster market growth

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The Department of Fisheries on Monday signed a Memorandum of Understanding (MoU) with the Open Network for Digital Commerce (ONDC) platform to improve market access for the fisheries sector.

The MoU was signed in the presence of Union Minister of Fisheries, Animal Husbandry, and Dairying Parshottam Rupala, Minister of State L Murugan, Fisheries Secretary Abhilaksh Likhi, ONDC Managing Director T Koshy, and other officials.

“This is a historical MoU,” Rupala said adding that the collaboration will unlock the potential of digital commerce for the Indian fisheries sector, an official statement said.

Continue Exploring: Seafood companies boost investments in local market amid global export challenges: Shrimps, squids, and lobsters see surge in domestic demand

Rupala also mentioned that the collaboration would bring numerous benefits to fisheries industries, such as reduced transaction costs, increased market reach, improved transparency, increased competition and competitiveness, innovation, and employment generation.

The collaboration aims to empower all stakeholders, including traditional fishermen, fish farmer producer organizations, and entrepreneurs from the fisheries sector, enabling them to buy and sell their products through ONDC in a structured manner, as stated in the announcement.

Continue Exploring: Govt-backed ONDC sees rapid adoption, CEO T. Koshy expects tenfold merchant growth in coming year

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