Nothing Before Coffee (NBC), a leading coffee chain based in Jaipur, has announced its expansion into the global market with the opening of its first outlet in Portugal.
Portugal, renowned for its coffee culture and discerning coffee connoisseurs, provides the perfect backdrop for NBC to exhibit its outstanding blends and welcoming hospitality. Situated at Estrada Exterior da Circunvalacao 7824 D, 4200-162 Porto, Portugal, this café assures patrons an unmatched coffee journey. Established by Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, NBC proudly stands as India’s pioneering QSR (Quick Service Restaurant) coffee chain to expand into Europe.
“As we unveil NBC on the world stage with our first café in Portugal, we are excited to begin this adventure of spreading our love for exceptional coffee to global audiences,” expressed Akshay Kedia, Co-Founder of NBC. “With our steadfast dedication to quality, innovation, and community, we believe that NBC will not only enchant coffee lovers worldwide but also make a lasting impression on the international coffee scene.”
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Famed for its farm-to-table ethos and steadfast dedication to excellence, NBC proudly presents a diverse menu showcasing over 100 meticulously curated beverages. Particularly noteworthy is the debut of its signature ‘Shrappe,’ a delightful blend of frappe and shake, which has cemented NBC’s position as a trailblazing coffee brand. The decision to venture into international markets underscores NBC’s vision of sharing India’s vibrant coffee culture with discerning enthusiasts worldwide.
Moreover, NBC has forged a partnership with industry luminary Saurabh Kamra, a seasoned expert with a stellar track record in the banking and finance sector. Formerly serving as Senior Vice President at Yes Bank Ltd, Kamra brings invaluable expertise and strategic insights to his role as a partner at Nothing Before Coffee (NBC), steering the company’s international expansion endeavors with precision and foresight.
The grand opening of NBC’s outlet in Portugal signifies a significant milestone in its evolution, epitomizing its transformation from a local treasure to a global coffee phenomenon. With ambitious plans to launch 100 outlets across Europe and 400 outlets in tier 1 and tier 2 Indian cities within the next two years, NBC is positioned to make a lasting impact on the international coffee scene. Additionally, the company aims to achieve an annual revenue of INR 400 Crore, providing coffee lovers worldwide with a tantalizing sampling of India’s finest brews.
Looking ahead, NBC envisions a future characterized by ongoing innovation, expansion, and an unyielding dedication to excellence. Centered on customer satisfaction and unwavering quality, NBC is positioned to redefine the coffee experience for patrons worldwide.
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