Nissin Foods USA has named Brian Huff as the company’s president and CEO, effective immediately.
Huff takes over from Mike Price, who retired from the role he held since 2018. In his new role, Huff will lead Nissin Foods’ US division, managing its continued expansion and reinforcing the company’s standing as a frontrunner in the instant ramen market.
Huff’s appointment coincides with Nissin Foods’ recent announcement of expanding its US operations with a third manufacturing facility in South Carolina.
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Additionally, he will play a crucial role in advancing and supporting Nissin Foods Group’s global initiatives, including the Earth Food Challenge 2030, a component of the company’s enduring environmental strategy.
With over two decades of experience in the food industry, Huff has held various leadership positions at companies such as Kellogg Company, Whole Earth Brands, and, most recently, Diamond Foods.
US Market Priority for Nissin Foods:
Yukio Yokoyama, chief strategy officer of Nissin Foods Group, said, “The US market continues to be a top priority for Nissin Foods, with our products seeing an unprecedented growth in demand. We are excited to welcome Brian Huff to the Nissin Foods team to lead our US operations. His leadership and experience in growing brands across the food and beverage industry brings significant value as we enter this new chapter for Nissin Foods USA.”
Huff added, “Nissin Foods is a brand that is steeped in rich heritage, and yet, it has maintained an entrepreneurial spirit that remains the cornerstone and accelerant behind its relentless innovation that continues to shape the category – then and now. The future holds great opportunity for Nissin Foods in the US and I look forward to working alongside this impressive team of professionals to continue on with the company’s mission.”