Zomato, Swiggy, and Blinkit experienced a substantial surge in orders throughout the New Year festivities. Deepinder Goyal, the CEO of Zomato, announced on his X.com (formerly Twitter) that the platform had achieved the highest daily deliveries.
Swiggy witnessed over one million active users on the app each hour, handling a higher volume of orders per minute compared to any other day. Rohit Kapoor, the CEO of Swiggy, mentioned that the New Year celebration resulted in 1.6 times more orders than the Cricket World Cup Final between India and Australia on November 19, 2023.
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Biryani Dominates Zomato Orders:
Zomato has witnessed a notable increase in orders since Christmas, delivering more than 140 orders per second. Interestingly, Biryani emerged as one of the most ordered food items on Zomato throughout India.
As per Goyal’s statement, Zomato fulfilled a greater number of orders during the 2023 New Year celebrations than the combined orders during NYE of 2015, 2016, 2017, 2018, 2019, and 2020. These figures underscore the platform’s success and the evolving preferences of Indian users in utilizing delivery apps for festive occasions. Goyal further mentioned that Zomato users generously tipped over INR 98 lakhs to delivery partners in a single day and expressed gratitude for their kind gesture.
The rapid-commerce and food-delivery platforms observed a substantial increase in orders on New Year’s Eve, with delivery workers, cloud kitchens, and restaurants gearing up for heightened customer activity. Zepto, for example, was projected to receive more than three times the number of orders compared to December 31, 2022, and approximately 15% to 20% higher than its previous peak day, which was the cricket World Cup final, as reported by co-founder and chief executive Aadit Palicha.
Both Swiggy and Zomato witnessed a surge in food orders during a recent event. According to Zomato’s CEO, Deepinder Goyal, the number of app openings on that day surpassed even Christmas Day.
Likewise, Blinkit and Zepto noted a boost in the sales of chips and beverages during the event. Zepto witnessed a 35% increase in chip sales compared to the preceding week, with a corresponding rise in soft drink sales. The company anticipated selling over 600,000 units of chips and soft drinks throughout the event.