New Balance (NB), the renowned global athleticwear brand, inaugurated its first store in Mumbai, India, marking a significant step in its strategic expansion plans for the country.
Located on Linking Road, the new store showcases a distinctive retail concept aimed at nurturing a lively community hub for its customers.
At the heart of the store’s design is a central seating area, fostering an inviting ambiance where patrons can engage, exchange experiences, and find inspiration. This emphasis on community resonates with NB’s fundamental principles, prioritizing a comprehensive perspective on health and wellness that transcends mere physical activity.
Cricket sensation Pat Cummins, a steadfast athlete with New Balance, played an integral role in the launch festivities. Cummins engaged with the press, interacted with enthusiasts, and joined in a friendly match, reinforcing the brand’s dedication to forging connections with its loyal customer community.
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Radeshwer Davar, Country Manager for New Balance India, expressed excitement about reaching this significant milestone, stating, “We’re thrilled to inaugurate our first store in Mumbai, located on Linking Road, alongside one of the world’s premier athletes, Pat Cummins. At New Balance, we envision ourselves at the crossroads of Sports and Culture, and Mumbai epitomizes this fusion, making it an ideal fit for our expansion journey in India. We believe that New Balance will not only serve as a destination for those seeking the latest in fashion and performance footwear but also as a hub for community engagement and inspiration. We extend our gratitude to Pat Cummins for his integral role in our brand’s launch in India, and we warmly invite the people of Mumbai to experience New Balance firsthand.”
Pat Cummins, Australian Cricket Star and Ambassador for New Balance, shared his enthusiasm for joining the launch festivities of New Balance’s Mumbai store, stating, “I’m delighted to be part of the celebration surrounding the opening of New Balance’s Mumbai store. It’s thrilling to witness New Balance’s expansion in India, a development that should energize all sports enthusiasts. Our shared commitment to leveraging the power of sports to effect positive change in the world has been the cornerstone of our enduring partnership. I extend my best wishes to the New Balance team here, confident that the brand will ignite the aspirations of the next generation of sports talent in India.”
The launch in Mumbai represents a strategic step forward for the sports apparel manufacturer in the Indian market. The brand’s dedication to delivering an exceptional retail experience serves not only fashion-conscious consumers but also serious athletes in search of top-tier performance equipment.
Established in 1906, New Balance stands as a premier brand in athletic footwear and apparel. Renowned for its emphasis on comfort and quality, especially evident in its running shoes, NB also boasts a diverse selection of athletic apparel and fashionable sneakers.
In the current Indian Premier League (IPL) 2024 season, the Cummins-led Sunrisers Hyderabad (SRH) have secured the fourth position on the points table. The Orange Army is prepared for a pivotal match against the Mumbai Indians (MI) tonight at the Wankhede Stadium.
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