New Balance, a US-based sports footwear and apparel manufacturer, has extended its reach in Mumbai with the opening of a new store at Infiniti Mall, Malad.
This marks the brand’s second store in Mumbai, debuting less than a month following the inauguration of its first store on Linking Road.
Radeshwer Davar, New Balance India’s country manager, shared, “It’s been an exhilarating month for us in Mumbai. After the successful launch of our first store, we’re delighted to unveil a second one within such a short span. This signifies a significant stride in our expansion efforts across India.”
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Product Offerings at the New Store
The store presents a carefully curated selection of performance and lifestyle products, showcasing exclusive technologies such as Fresh Foam X and FuelCell.
Founded in 1906 by William J. Riley as the New Balance Arch Support Company, New Balance initially specialized in producing arch supports and other accessories aimed at enhancing shoe fit.
The American footwear brand first entered the Indian market in the early 2000s but withdrew shortly after. However, in 2016, New Balance staged a comeback, partnering with Mumbai-based The Major Brands Group for distribution and inaugurating its inaugural store in India at DLF Mall of India, Noida. Subsequently, in 2022, it established its subsidiary in India.
In February, the brand opened its first company-owned store in the nation in Hyderabad, quickly followed by another opening in Pune in March.
In 2023, New Balance recorded worldwide sales totaling $6.5 billion.
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