Nestlé India has expanded its range of Millet-based products by introducing MAGGI Oats Noodles with Millet Magic under the MAGGI Oats Noodles sub-brand. With almost two-thirds of Indian households regularly enjoying MAGGI noodles, this launch has the potential to play a significant role in popularizing millets across the country.
The latest offering blends Sorghum (Jowar) and Finger Millet (Ragi) with wholesome oats. MAGGI has taken a tasteful approach with aromatic spices to enhance the enjoyment of millets and elevate the overall experience.
Commenting on the launch, Rajat Jain, director – Foods Business, Nestlé India, said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch aligns with MAGGI’s commitment to provide consumers diverse options by recalibrating innovations. With this new product, we have combined oats with Indian millet to offer consumers a product that is a source of fiber and protein. Over the four decades of our existence in India, we have received immense love from our consumers. We are confident that our consumers will receive the MAGGI Oats Noodles with Millet Magic with equal love and enthusiasm.”
The MAGGI Oats Noodles with Millet Magic is a key addition to Nestlé India’s innovative millet-based product lineup spanning various categories. The Nestlé R&D Centre India Private Limited in Manesar, a subsidiary of Nestlé S.A and an integral part of Nestlé’s global R&D network, has entered into a Memorandum of Understanding (MOU) with Nutrihub-IIMR to collaborate on aspects such as millet processing, health and nutritional benefits, sustainable regenerative agriculture practices for millets, and partnerships with startups. As a product from the MAGGI brand, consumers can expect a delightful taste, thanks to a tastemaker infused with a blend of 20 spices and herbs.
The MAGGI Oats Noodles with Millet Magic will be accessible in major metropolitan areas and will be priced at INR 175 for a package containing 4 servings.
