In 2023, cold coffee accounted for 32% of out-of-home coffee consumption, representing one in every three cups. This sector is experiencing rapid growth within the coffee industry, witnessing a 15% surge in consumption over the past four years. Particularly, younger demographics have enthusiastically adopted the cold coffee trend. The proliferation of specialty coffee shops and cafes providing diverse cold coffee choices has significantly enhanced its accessibility and allure among consumers.
Responding to this burgeoning trend, Nescafé unveils its latest innovation: Nescafé Espresso Concentrate. Crafted to replicate the out-of-home cold coffee experience, this high-quality liquid coffee concentrate delivers barista-style personalized iced coffees directly to consumers’ homes.
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Nescafé’s new Nescafé Espresso Concentrate offers consumers a customizable cold coffee experience right in their homes. With just a small shot of Espresso Concentrate, users can easily craft a creamy iced Latte by mixing it with milk, or opt for a robust Americano by adding it to water. For a unique twist, the concentrate can be blended with lemonade or juice for a refreshing beverage. Crafted from a blend of carefully selected coffee varieties, Nescafé ensures a premium quality product with a rich and bold taste. Best of all, no specialized equipment or barista skills are needed, making it an uncomplicated choice for coffee enthusiasts looking to enjoy barista-style drinks at home.
Philipp Navratil, head of Nestlé’s Coffee Strategic Business Unit, emphasized the significance of cold coffee among young consumers, stating, “We’ve observed that young coffee enthusiasts are increasingly drawn to cold brews. With Nescafé Espresso Concentrate, our aim is to tap into this expanding out-of-home cold coffee trend and make it accessible at home. We’re committed to delivering a premium cold coffee experience that is both high in quality and effortlessly customizable, providing consumers with a convenient and simple way to enjoy their favorite chilled beverages.”
Damien Tissot, head of Nestlé R&D for Coffee, elaborated, “At Nestlé, we’ve harnessed our cutting-edge coffee roasting and brewing technologies across various formats including roast and ground, soluble, ready-to-drink, and portioned coffee. With the development of Nescafé Espresso Concentrate, we’re extending our expertise to cater to the growing demand for delicious and convenient cold coffee experiences in the comfort of home.”
Presently, the Nescafé Espresso Concentrate is offered in two enticing flavors: Sweet Vanilla, adding a delightful touch of flavor to the coffee ritual, and Espresso Black, delivering a bold and intense coffee experience.
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The Nescafé Espresso Concentrate is set to debut this month in selected Australian retailers, available in bottle format. Simultaneously, it will be introduced on e-commerce platforms in China, featuring single-serve pods for convenient pouring over milk, water, or juice. Expansion plans include making it accessible in markets globally over the forthcoming years.