Mumbai-based ice cream chain Naturals has further extended its offline presence by recently opening a new store in Kolkata. This exciting development was shared by an official from the company via social media. The fresh outlet is now serving customers at Bangur Avenue, Lake Town, South Dumdum, Kolkata.
“We are happy to announce the new store at Bangur Avenue, Kolkata. Step in and immerse yourself in a world of exceptional flavours and cozy ambience,” said Varun Kumar, regional general manager at Kamaths Ourtimes Ice cream Pvt Ltd. in a LinkedIn post while sharing the images of the new store.
In March of 2023, the brand marked a significant milestone by commemorating the inauguration of its 150th store, which was located in Chandigarh.
Natural Ice Cream, also known as Naturals, is owned by Kamaths Ourtimes Ice Creams Pvt. Ltd., a Mumbai-based company. Its origins trace back to Raghunandan Srinivas Kamath, who pioneered the brand by opening its first 200 sq-ft store in Juhu’s Koliwada area.
As per the information available on the company’s website, Naturals Ice Cream presently boasts a network of more than 160 outlets spread across 15 states, including prominent locations such as Pune, Bengaluru, Delhi, Chennai, and Kolkata.
Naturals Ice Cream has gained renown for its minimalist advertising strategy, allocating less than 1% of its sales revenues to promotional efforts.