Nars Cosmetics, a global makeup brand under the ownership of Shiseido, made its official entry into the Indian market with an announcement on Wednesday. The brand is set to open its first boutique in India at Select CityWalk Mall, New Delhi, in November, as stated in a press release.
“Nars is thrilled to launch in India, a thriving market that holds immense potential for our brands. With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, Nars is excited to bring innovative and high-quality products that will empower our fans and enhance their self-expression,” said Barbara Calcagni, president, Nars Cosmetics, Drunk Elephant, and Tory Burch Fragrances.
Nars Cosmetics can now be found at specific Shoppers Stop and Sephora outlets throughout the nation, as well as for online purchase at www.shoppersstop.com and www.sephora.nnnow.com.
“This is a proud and much-awaited moment for us at Shiseido Asia Pacific as we expand our presence in a dynamic and vibrant market like India with the launch of Nars Cosmetics,” said Nicole Tan, chief executive officer at Shiseido Asia Pacific.
“Through our strong distribution partnership with Shoppers Stop, we are looking forward to expanding our consumer reach with our omnichannel presence across the country. We have bold ambitions for Nars Cosmetics in India and are confident that we will bring more excitement and empowerment through beauty to the Indian beauty market, starting from this festive season,” Tan added.
Shiseido Asia Pacific, headquartered in Singapore, is a prominent beauty retail company that boasts a diverse portfolio of brands. This portfolio includes Shiseido, Clé de Peau Beauté, Nars, Drunk Elephant, Elixir, Anessa, and d program.
“Through our partnership with Shiseido, we are excited to introduce the globally renowned brand, Nars Cosmetics, to our valued Indian customers. We will continue to deliver a world-class makeup experience to beauty enthusiasts in the country while allowing our customers to embrace this new era,” said Biju Kassim, chief executive officer, Beauty at Shoppers Stop.
Makeup artist and photographer François Nars established Nars Cosmetics in 1994, initially introducing the brand with a collection of 12 lipsticks.
