Nao Spirits, the creators of Greater Than and Hapusa Gin, are successfully progressing towards their objective of introducing a new limited-edition gin every year. Each gin boasts a unique flavor, compelling story, and features only the freshest ingredients.
Their Pink Gin goes by the name “Punk Gin”. Embodying the essence of punk—an ethos of anti-establishment—this gin boldly defies the conventions set by commercial gin producers. Crafted with integrity, the distillers of Punk Gin abstained from artificial colorants, flavors, or sweeteners. Instead, they opted for the freshest strawberries sourced from Mahabaleshwar, a picturesque hill station nestled in the Western Ghats of Maharashtra renowned as India’s premier strawberry destination.
The strawberries are cleaned, diced, and allowed to steep in a vat of their signature London Dry Gin for 48 hours. Adding a unique twist, they incorporate dried hibiscus flowers to infuse a hint of acidity and vibrancy into the gin. The outcome is a sparkling pink gin with a delightful freshness, making it an ideal companion for the approaching summer season.
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Anand Virmani, co-founder and CEO of Nao Spirits, comments, “While pink gins are currently trending, many are laden with artificial flavors, colors, and excessive sugar, deviating significantly from authentic gin. As India’s leading craft gin brand, we seize every chance to elevate the category and exemplify true ‘craftsmanship’. This is precisely our approach with Punk Gin—adhering to our principles in a rapidly expanding and competitive market by utilizing fresh ingredients and reverting Pink Gin to its roots, highlighting its genuine essence.”
Punk Gin is ideally paired with tonic water, a fresh strawberry slice, and either a basil leaf or a sprig of rosemary. Due to its natural ingredients, it’s recommended to refrigerate the gin to maintain its freshness. This gin will be launched annually during the strawberry season in Mahabaleshwar, which spans from December to March.
Punk Gin is now available in Goa and Karnataka, and will soon be introduced in Haryana as well.
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