MyFitness, the fastest growing brand in the peanut butter category and the first of its kind, has named Hrithik Roshan, the famous fitness icon and actor, as its inaugural brand ambassador following its acquisition by Mensa Brands.
MyFitness’s mission of promoting a healthier lifestyle for everyone aligns perfectly with Hrithik’s status as a fitness icon among millennials.
Ananth Narayanan, CEO and Founder of Mensa Brands, commenting on the partnership, said, “We are excited to welcome Hrithik Roshan as our brand ambassador. Our shared dedication to the health and fitness community makes this collaboration even more meaningful.”
Speaking on his association with MyFitness, Hrithik Roshan said, “My association with MyFitness Peanut Butter is more of a subscription to the brand values and its products – a rare combination of healthy and tasty. Personally, I admire their passion for creating healthier options when fitness enthusiasts want to indulge. I’m in complete alignment of their vision and look forward to being a part of their growth.”