Mondelez India, renowned for crafting and baking popular snacking brands like Cadbury Dairy Milk, Oreo, Bournvita, and more, joyfully celebrated its 75th anniversary in the country. Since its inception in 1948, when it introduced the delightful taste of Cadbury Dairy Milk chocolates, the brand has consistently expanded its diverse snacking portfolio over the past seven decades. Throughout its journey, Mondelez India has remained dedicated to its mission of empowering people to make wholesome snacking choices.
India continues to stand as one of the company’s most crucial drivers of growth. The company’s triumph can be attributed to its unwavering dedication to providing top-notch products, promoting innovation, establishing a strong manufacturing and distribution network, and staying attuned to the ever-changing preferences of consumers. As the team in India commemorates this momentous occasion, Mondelez India remains committed to shaping delightful snacking experiences for future generations while staying true to their core values and mission of crafting the perfect snacks for every occasion, with a focus on creating shared moments of joy.
In honor of its 75th anniversary, Mondelez India has organized a series of initiatives to express heartfelt appreciation to its valued consumers, trade partners, and employees, all of whom have been instrumental in the company’s remarkable journey. These thoughtful initiatives encompass a range of engaging activities, such as the release of a special collector’s edition box of Cadbury Dairy Milk bars adorned with vintage packaging, available on various e-commerce channels. Additionally, Amazon Fresh has made a historic change by adopting the iconic ‘Cadbury’ purple color for its platform layout. Furthermore, the company has collaborated with Flipkart to curate a dedicated metaverse experience, offering a unique and immersive interaction on their platform, along with several other exciting endeavors.
As the company enters a new chapter and ramps up its investments in the country, it remains committed to fostering innovation, adaptability, and agility. By staying attuned to the ever-changing needs and preferences of Indian consumers, it will continue to be a reliable and cherished snacking companion for the nation.