Medusa Beverages Pvt. Limited, a prominent Indian brewery known for its iconic Medusa Beer, is on the verge of an exciting revelation. The company is thrilled to announce the much-anticipated introduction of Medusa Beer in the picturesque state of Uttarakhand.
The company has scheduled the release of its inaugural batch in Uttarakhand during the initial week of June.
With the aim of capitalizing on the growing demand in the country, Medusa endeavors to achieve remarkable sales of three lakh cases within their first year solely in Delhi.
Read More: Medusa beer dominates Delhi market with record-breaking beer can sales, capturing 17% market share
Avneet Singh, Founder, Medusa Beverages Pvt Ltd, said, “It is extremely heartening to give the brand a new address and launch Medusa in Uttarakhand. We always look for spaces, where there are gaps or territories within the portfolio where we can serve consumers’ needs. We are hoping to see a good turnout of young customers and receive an overwhelming response. In the spirit of attempting the same, we are really looking forward to being a PAN India participant in our further business expansion plans.”
Medusa, a beer brand known for its eccentric and contemporary packaging, has its base in India. It operates a national marketing division and offers its products in various locations. In the bustling city of Delhi, Medusa can be found in approximately 650 retail outlets, including select high-end cafes. Its distribution network covers a wide range, reaching about 90 percent of retail outlets in the area. Furthermore, the brand has expanded its presence to over 2,000 retail outlets across the country, with its brewery located in Punjab.
Medusa has experienced remarkable growth since its establishment in 2018. The brand has expanded its availability to encompass seven states, namely Delhi, Uttar Pradesh, Punjab, Chandigarh, Chhattisgarh, Silvassa, and Himachal Pradesh. Furthermore, Medusa has recently entered the market in Uttarakhand, showcasing its continuous expansion and increasing presence across regions. The brand’s growth trajectory demonstrates its ongoing success and potential for further expansion in the future.
