Packaging plays a crucial role in the food and beverage industry as it is often the first point of contact between a brand and its customers. The color, shape, and size of a container can significantly impact a consumer’s perception of a product, and businesses invest a lot of time and money in designing packaging that is visually appealing and memorable.
However, the widespread use of single-use plastic packaging has created significant environmental problems, including plastic pollution in oceans and landfills. As a result, many countries are now implementing measures to reduce plastic waste, including restrictions on the use of single-use plastics.
In France, there are strict laws in place to reduce plastic waste, and McDonald’s has had to adapt to comply with these regulations. As a result, the fast-food chain has collaborated with Elium Studio, a design firm specializing in sustainable products, to create a range of reusable tableware.
Twitter user identified as Juan wrote, “Absolutely loving the design of this reusable packaging that’s being introduced at McDonald’s France.”
French President Emmanuel Macron further reposted the tweet and wrote (in French), “The anti-waste law is not just the end of plastic straws. Look around you: in France, changes are at work to change our consumption pattern and reduce our waste. We are pushing to do it globally. Let’s change the situation!”
Over a two-year period, the two companies worked together to develop a range of tableware that is durable, reusable, and washable. The containers and cups are made from Tritan, a BPA-free plastic resin that has similar properties to glass and ceramic. Tritan is a tough and transparent material that can withstand daily use without cracking or breaking.
In addition to being durable, the Tritan material used in McDonald’s tableware is also designed to preserve the quality and flavor of the food it contains. The cups and containers are carefully designed to complement the McDonald’s brand aesthetic, and they come in a range of sizes to accommodate different menu items.
The introduction of reusable tableware at McDonald’s France is a significant step towards reducing the company’s environmental impact. By replacing single-use plastic containers with reusable options, McDonald’s is helping to reduce plastic waste and conserve resources. It is also setting an example for other fast-food chains and restaurants to follow, demonstrating that it is possible to prioritize sustainability without compromising on quality or customer experience.