MasterChow, the indigenous Indian label renowned for its array of ready-to-cook Asian essentials, has partnered with the esteemed celebrity chef Ranveer Brar, appointing him as its brand ambassador.
This strategic partnership seeks to establish MasterChow as the ultimate destination for authentic “Asli Chinese” fare, highlighting credibility, trustworthiness, and resonance with customers.
MasterChow’s decision to enlist Ranveer Brar reflects their mutual dedication to authenticity and excellence. Under the banner “Asli Chinese,” this collaboration echoes the chef’s culinary mastery and fervor for real, unadulterated flavors.
Chef Brar’s standing and influence in the culinary world are primed to greatly bolster MasterChow’s brand presence.
Continue Exploring: From Kashmir to Kanyakumari: Chef Ranveer Brar’s ‘Kashkan’ brings Indian flavours to Dubai
Utilizing his credibility and expertise, MasterChow endeavors to set itself apart in the fiercely competitive packaged food market, with a specific focus on the Asian cuisine segment.
Through this collaboration, the brand aims to forge a stronger bond with consumers who prioritize authenticity and quality in their culinary journeys.
“As a chef, I advocate for the significance of utilizing authentic flavors and ingredients to craft unforgettable culinary moments. I’m excited to collaborate with MasterChow and advocate for genuine Asian cuisine through their exceptional product line. Together with MasterChow, I’m eager to introduce ‘ASLI Chinese’ flavors to households throughout India,” Chef Brar expressed.
The collaboration between MasterChow and Ranveer Brar is a committed, long-term initiative aimed at raising awareness and solidifying MasterChow’s position as the go-to brand for authentic Chinese cuisine. In the upcoming 6-8 months, the campaign will emphasize the development of credibility, trust, and connection with consumers, striving towards the overarching objective of establishing a timeless brand that transcends generations.
“Ranveer Brar embodies everything we value – authenticity, creativity, and an unwavering commitment to culinary perfection. With his unmatched skill and love for great food, he perfectly aligns with MasterChow’s brand principles, and together, we’re poised to make a mark in the industry. We’re not just providing a product; we’re offering an immersive experience – one that guarantees unmatched flavor and excellence in every bite. With Ranveer as our partner, we’re prepared to redefine how people enjoy Chinese cuisine at home,” stated Vidur Kataria, Founder of MasterChow.
Continue Exploring: Celebrity Chef Akshat Parihar joins Starshine Brands as brand ambassador
The campaign will commence digitally, starting with a focus on social media platforms, with the possibility of extending to other channels like OTT platforms later in the year. Additionally, the company has curated a lively, playful, and captivating series of pre-launch content for ‘MasterChow Loyalists’ on Instagram. This content is designed to amplify the excitement surrounding the highly anticipated collaboration between the Chef (Ranveer Brar) and the Chef’s favorite (MasterChow).
The premium selection of Chinese delicacies from MasterChow can be found on the brand’s official website, as well as on Blinkit, Zepto, Instamart, and Amazon.