Masterchef winner Abinas Nayak has teamed up with the cloud-kitchen brand Rroshashala to launch a premium Odia range called Oddiyana in Mumbai.
Masterchef winner Abinas Nayak and his partners, Sauhitya Garabadu and Rishe Raj Singh, founded Rroshashala Foods Pvt Ltd in September 2022. Oddiyana, a premium Odia range, is a cloud kitchen brand under the Rroshashala umbrella.
Following the successful launch of other culinary brands such as Pots56 (offering Odia Homely Meals), Birinjz (specializing in Biryani), Pakkhtun (paying tribute to the foods of the Silk Route), and Bliss O Bowls (serving North Indian Homely Meals), Masterchef winner Abinas Nayak’s cloud-kitchen brand Rroshashala has finally introduced a new addition to their lineup: India’s Best Kept Secret Cuisine Range – Odia Foods, available under the banner of Oddiyana.
“I always wanted to use my passion for Odia cuisine to create a new culinary experience in Mumbai for both Odia and Non-Odia consumers in order to give them an experience of India’s best kept secret cuisines. We at Rroshashala, always aim to leave a lasting impression on customers and create a loyal following for Odia cuisines, and that’s what has been a driving factor for launching our new Odia platter,” shared Nayak.
Oddiyana, named after the land of Odisha, is a fast-casual restaurant that offers traditional Odia cuisine with a modern touch. The eatery’s operations are eco-friendly, with a zero-carbon cooking range and 100% compostable packaging.
Currently, Oddiyana is offering its dine-in and delivery services at the Powai outlet, and it plans to expand its presence gradually to other regions of Mumbai, including Navi Mumbai.
The brand plans to expand its reach by partnering with food delivery platforms like Zomato and Swiggy to offer faster and wider delivery options.