Mango, frequently hailed as the monarch of fruits, holds a cherished spot in the hearts and on the plates of many Indians. This summer fruit brings delight and an extensive array of beverages and baked goods during its season.
The fondness for mangoes was clearly evident even on grocery delivery apps. Zepto, a 10-minute grocery app, achieved a remarkable milestone of INR 25 crore in mango sales solely from the 10 cities where the app and its services were active.
As per Zepto, the Alphonso mangoes sourced from Ratnagiri garnered the highest number of enthusiasts in the markets of Mumbai, Bangalore, and Delhi. Consequently, this premium variety of mango accounted for a significant 30% share of the total mango sales on Zepto. Bainganpalli, grown in Andhra Pradesh, experienced widespread popularity in the southern cities, contributing to 25% of the sales. Kesar mangoes secured the third position in terms of demand, comprising 15% of the overall mango sales, as reported by the company.
Srinibas Swain, Senior Vice President and Business Head for Zepto’s Fresh Category, said, “Fresh fruits and vegetables are one of the fastest-growing and critical categories on Zepto, covering over 50% of shopper baskets.”
The company also revealed that it procures mangoes from approximately 1,000 farmers across the country. Different varieties of mangoes are sourced from various regions, such as Ratnagiri and Devgad for Alphonso mangoes, Jalna and Junagarh for Kesar mangoes, Anantapur, Chittor, and Kolhapur for the Badami variety. Pallakad is a source for Lalbagh mangoes, while Krishnagiri and Ramnagar provide Totapuri mangoes. Malihabad, Sahrangpur, Sitapur, and Meerut contribute to Dasheri mangoes, while Banaras and Balrampur are known for Chausa mangoes. Lastly, Barasaat is associated with Malda mangoes.
Zepto, a quick commerce company, offers the convenience of delivering groceries to doorsteps within 10 minutes. The startup was established in 2020 by Aadit Palicha and Kaivalya Vohra, two college dropouts who were still in their teenage years at the time. Remarkably, Zepto has achieved the status of a ‘soonicorn,’ with a valuation of $900 million.